Meticulously researched and thoughtfully crafted, Medshrum is a brand providing natural wellbeing solutions that are guided by the ancient wisdom of medicinal mushrooms. The brand identity visually explores the interconnectivity of the mycelium network and richness of nature in a contemporary, challenger way. Confident, rich hues of colour are paired with the fluid bespoke logotype in the brand’s hero pink. References to science and the transparency of the brand are shown through functional typography and finer design details to build a brand deep rooted in nature, yet refined by science.

Project completed as part of the Dapple Studio team